Re: Work from Home – Content Writing for Blogs, Websites

The Target Corporation: Strategic Analysis
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September 20, 2013 The Target Corporation: Strategic Analysis. Introduction
Target Corporation is retail store headquartered in Minneapolis, Minnesota. The company was founded as Dayton Dry Goods Company which later on converted into Dayton Hudson Corporation. The Dayton Corporation started its first Target discount store in 1962. Target grew and eventually became the largest division of Dayton Hudson Corporation, and the company is renamed as Target Corporation in August 1990 (Datamonitor, 2007). In the industry of discount retailer in United States, Target is the second largest discount retailer after Wal-Mart. Target sells all the general merchandise and food items. The company sells stylish products and everyday essentials at low prices and ii is the only company to simultaneously incorporate price leadership and differentiation as its strategic business model. Target has managed to capture high profits by private label brands. The company also utilizes its economy of scale for competing with the merchandising giants such as Wal- Mart (Target Corporation Report, (n.d)).
Thesis statement:
Target is already a multi-million dollar company, but after analyzing the company, our team has come up with a few strategic recommendations to aid in the continued success of Target. 
Internal analysis
Strengths
Target corporations strengths depend on the company’s determination towards the importance of quality. Target Corporation has identified three major strengths:
1. Efficient distribution system: It has strong distribution structure. It has its 37 distribution centers located across the US gives them a strong chance to open more stores, and reach more potential customers.
2. Diverse Customer Base and Product: Target satisfied all the types of customers irrespective of age, race , religion and other factors. It offers wide…